Mentalist Víctor Castañeda is applying the mechanics of illusion to the corporate sector to help executives dismantle mental barriers to innovation, according to a report by expansion.mx.
Castañeda uses his background in mentalism to demonstrate how the mind can be guided toward new perspectives. His approach focuses on identifying the 'mental ceilings' that prevent teams from reaching their full potential.
For Castañeda, the practice began with a childhood habit of analyzing the mechanics behind magic rather than simply accepting the spectacle. "I did not see magic, I saw possibility. While others observed a trick, I saw a question: how can my mind believe something that is not real?" he told expansion.mx.
Breaking the mental operating system
In corporate workshops, Castañeda presents scenarios that appear impossible to participants. He then deconstructs these illusions to prove that current performance levels are often restricted by self-imposed psychological limits.
He argues that many organizations fail to innovate because they stop questioning their existing frameworks. The issue, according to Castañeda, is rarely a lack of strategy but a failure in execution due to stagnant mindsets.
"It does not sound limiting, but it is. The mind is not a soft topic; it is the operating system for everything else," Castañeda explained. He noted that the problem is rarely the strategy itself, but rather executing it from a mindset that has ceased to question reality.
